Effective Date: October 1, 2020
This Privacy Policy applies no matter which of our stores, sites, applications, or website features you use or access, as well as any mobile application (each, an “App”) that includes an authorized link to this Privacy Policy (together the stores, our websites and Apps are referred to as the “Services”). Your use of our Services is also subject to our Terms of Use.
By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Please note that this Privacy Policy does not apply to third party websites (“Third Party Services”), such as Facebook, Twitter, Pinterest, Instagram, Snapchat, etc., that we do not own or control, even if you access them through our Services. We try to work with Third Party Services only in ways that are consistent with our respect for your privacy, but we cannot take responsibility for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any Third Party Services you access so that you know how they will collect, use, and share your information.
If you have any questions, please reach out to us at hello@topologyeyewear.com
Personally Identifiable Information
We will never share your e-mail address, name, DOB, or any other personal information for any external use not directed by you. All information collected on this website will be used for fraud control, order verification, communication with your designated Eye Care Professional, or internal marketing purposes only. We may use third party services to help manage communication, but the contracting terms with these services absolutely prohibits their use or distribution of information we store on their servers, and these services use high-level encryption to protect your data. At any time, you have the right to remove your email, contact information, or any other data we have (including facial scans) from our systems by emailing us at hello@topologyeyewear.com
Payment Information
When you purchase a pair of custom-tailored eyewear directly from Topology, Topology does not store payment information, but rather encrypts and transmits it directly to Shopify to process all payments. Shopify is an e-commerce platform serving nearly 400,000 online stores and processing $29 billion in payments. They encrypt and secure your payment data, and return to us only the information required to fulfill the order (mailing address, email, phone). Even if you check the box on the shopify webform to save your data for future use, that data is saved by Shopify, not by Topology Eyewear. When you purchase eyewear (including custom-tailored Topology eyewear) from your ECP using the Topology system, Topology never collects or processes payment directly.
If you ask Topology to file an out-of-network insurance claim for you when purchasing Topology custom-tailored eyewear, we will need to request your vision plan carrier, your date of birth, Member ID, and the last four digits of your social security number. These we will store securely and securely transmit to our third-party vendor, who in turn communicates directly with your vision plan. This is not a necessary step for purchasing glasses, but is an optional service we provide for the benefit of our customers. Therefore, in sharing this information with us, either via email or through the app, the customer explicitly grants permission for Topology to share this information with a third party vendor. If a customer shares this with us via email, he or she explicitly grants permission for us to share this information internally as necessary, or back with the customer, over email.
Uploaded 3D Scan Videos
The videos and depth photos recorded in the app’s interactive capture flows used to create a 3D model of your face are private, and not considered “User Content” as defined elsewhere in this policy. We process this facial scan on your device and store the 3D face model on our cloud-based servers, which are then accessible only by our app, administered by your designated Eye Care Professional. We will not share your 3D model or likeness with any third party unless you explicitly ask us to. We will only access your 3D models to respond to technical support inquiries or to improve the fitting algorithm. If at any time, you would like these 3D models removed from our servers, please email us at hello@topologyeyewear.com and we will accommodate the request. If we delete your scan at your request, we will be unable to complete an order without your subsequently uploading another scan.
Email Conversations and Chats with Customer Support
Direct communications with the Topology staff exist for the purpose of educating and informing users about our products, helping them make selections, and discussing their orders with them. As such, any information or images shared by email with our customer service inboxes, shared through the chat feature of our website, or sent to us via Direct Message on Facebook or Twitter is not considered User Content as described below. This information will not be shared externally without explicit permission from the user. It may be shared internally within the company as necessary to train our employees or to help a customer fulfill their requests.
Website Cookies
Our website uses cookies in order to ensure a consistent experience for any individual user across all touchpoints with Topology. Using a browser feature that blocks cookies will not restrict access to our website, though it may lead to less optimal performance.
User Content
All information, likenesses, photographs, and videos not mentioned above that users of our service transmit or post to our Services or to Topology’s application or page on third party sites (such as Facebook, Youtube, Twitter, etc.) falls under our User Content policy outlined in our terms of service. Examples include, but are not limited to, NPS survey responses and iOS app store reviews. Users do not transfer ownership of their user content, but they do warrant that the content is theirs to share and that it is appropriate for the service, and they do grant license to Topology and to other users of Topology’s services to distribute and use as they wish. For a more complete statement of the User Content policy, please see the Terms of Use page, or send questions to hello@topologyeyewear.com
California Privacy Rights
If you are a California resident, you have the ability to ask us for a notice identifying the categories of personal information, as defined by California Civil Code Section 1798.83, we share with our affiliates and/or third parties for their direct marketing purposes and the contact information for such affiliates and/or third parties (under California Civil Code Sections 1798.83-1798.84). If you are a California resident and would like a copy of this notice, please submit a written request to hello@topologyeyewear.com
Children’s Information
We are especially sensitive about children’s information. We do not knowingly collect personal information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian of a minor child, you may use our Services on behalf of such minor child. If you have questions concerning our information practices with respect to children, or if you believe a child under the age of 13 has provided us with personal information, please email us at hello@topologyeyewear.com
Changes to this Privacy Policy
We occasionally review this Privacy Policy to make sure it complies with applicable laws and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Effective Date” at the top of this page so that you can tell if it has changed since your last visit. Your continued use of our Services constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from time to time.
Contact Us
If you have any questions about viewing or updating your information, this Privacy Policy, or our privacy practices, please contact us at hello@topologyeyewear.com
